How to monetize your data
Practical tools and information to help your business create increased commercial value from your data
Make your data work for you
Does your company use data to . . .
→ Understand competitors?
→ Inform business decisions?
→ Deliver profits?
Learn how to drive increased economic value from your data assets.
2.5 hours of lecture content with downloadable materials
4 spreadsheet templates for evaluating your data assets
3 guides to help you begin monetization initiatives
Contributors
CEO and Co-Founder, Alqami
Samantha leads the company with a desire to help businesses realise data as an asset. She approaches the education from her experience in the data industry, cross sector, and learning about particular knowledge gaps in this area.
Co-Founder, Alqami
Haydn has 20+ years of diverse leadership experience. Most recently he started an education business through which he developed and presented courses on all things data, digital and technology.
Head of Business Development, Alqami
David has 20 years of experience in strategy, leadership and advisory roles in financial services and consulting firms. He understands implementation challenges from both a technical and business perspective.
Curriculum
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Educating your organization: Section workbook
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Educating your organization: Section introduction
(5:30)
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Perspectives on Big Data - Part I
(5:45)
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Perspectives on Big Data - Part II
(8:16)
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Data management framework - Part I
(7:33)
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Data management framework - Part II
(8:24)
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Thought exercise: Your organization's data maturity
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Quiz
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Carrying out a strategic data review: Section workbook
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Carrying out a strategic data review: Section introduction
(3:19)
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Data strategy appraisal
(2:06)
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Leadership & organization review
(6:15)
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Skills appraisal
(3:55)
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Data inventory
(4:58)
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Data evaluation
(7:47)
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Case study & recap
(3:15)
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Handout: Strategic data review - Explainer guide
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Handout: Data inventory template
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Handout: Data scorecard
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Handout: Data dictionary sample
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Handout: Data dictionary explainer
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Quiz
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Using your data to make better business decisions: Section workbook
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Using your data to make better business decisions: Section introduction
(4:09)
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Key factors in the quality of your data led decisions
(2:49)
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Data quality
(5:33)
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Data analytics
(5:30)
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Decision analysis
(5:57)
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Case study & recap
(2:15)
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Handout: Recommendations
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Quiz
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Licensing your data to third parties: Section workbook
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Licensing your data to third parties: Section introduction
(1:28)
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Revisiting your data inventory
(3:01)
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Refining your datasets to prepare them for licensing
(3:37)
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Exploring the data licensing marketplace
(5:00)
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Go to market strategy
(8:56)
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Conclusion
(1:19)
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Handout: How to build a use case
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Quiz
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Handout: Monetization project feasibility assessment & prioritization