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How to monetize your data
Welcome to the course!
Course introduction (6:06)
Glossary of course terms
Course bibliography
How to get help
Getting to know you
1 - Exploring the data landscape
Exploring the data landscape: Section workbook
Exploring the data landscape: Section introduction (6:33)
The data maturity journey (7:26)
Primary challenges to monetizing data (9:28)
Quiz
2 - Educating your organization
Educating your organization: Section workbook
Educating your organization: Section introduction (5:30)
Perspectives on Big Data - Part I (5:45)
Perspectives on Big Data - Part II (8:16)
Data management framework - Part I (7:33)
Data management framework - Part II (8:24)
Thought exercise: Your organization's data maturity
Quiz
3 - Carrying out a strategic data review
Carrying out a strategic data review: Section workbook
Carrying out a strategic data review: Section introduction (3:19)
Data strategy appraisal (2:06)
Leadership & organization review (6:15)
Skills appraisal (3:55)
Data inventory (4:58)
Data evaluation (7:47)
Case study & recap (3:15)
Handout: Strategic data review - Explainer guide
Handout: Data inventory template
Handout: Data scorecard
Handout: Data dictionary sample
Handout: Data dictionary explainer
Quiz
4.0 - Data monetization approaches
Introduction to data monetization approaches (1:02)
4.1 - Monetizing your data: Using your data to make better business decisions
Using your data to make better business decisions: Section workbook
Using your data to make better business decisions: Section introduction (4:09)
Key factors in the quality of your data led decisions (2:49)
Data quality (5:33)
Data analytics (5:30)
Decision analysis (5:57)
Case study & recap (2:15)
Handout: Recommendations
Quiz
4.2 - Monetizing your data: Enhancing your data with external data
Enhancing your data with external data: Section workbook
Enhancing your data with external data: Section introduction (5:57)
Using external data (6:51)
Recap (1:38)
Handout: Recommendataions
Quiz
4.3 - Monetizing your data: Licensing your data to third parties
Licensing your data to third parties: Section workbook
Licensing your data to third parties: Section introduction (1:28)
Revisiting your data inventory (3:01)
Refining your datasets to prepare them for licensing (3:37)
Exploring the data licensing marketplace (5:00)
Go to market strategy (8:56)
Conclusion (1:19)
Handout: How to build a use case
Quiz
Handout: Monetization project feasibility assessment & prioritization
30 minute complementary data exploration call with Alqami
How to book
Educating your organization: Section introduction
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